Scene 100:00–00:10
Description
Open on the source frame sampled at 00:02. Preserve its visual hook, composition, and on-screen copy as shown.
Proposed VO
“Wellness can start with a small moment in your day.”
Source keyframes
Concept brief · Arrae
Proposed concept VO; not a transcript of the source ad. Scene directions use sampled frames as visual anchors and should be checked against the full source cut. VO is new copy for review.
Open on the source frame sampled at 00:02. Preserve its visual hook, composition, and on-screen copy as shown.
“Wellness can start with a small moment in your day.”
Carry the source’s middle footage into the product story. Use the 00:14 frame as an anchor and keep product details and any on-screen claim faithful to the approved cut.
“Make your routine feel like your own with Arrae.”
Close on the 00:27 brand frame and preserve the end card, CTA, and destination shown in the approved cut.
“Explore more from Arrae.”
Arrae: Brand Hero Tone Gummies · Product and brand story
Brand Hero Tone Gummies
Brand Hero Tone Gummies
Inferred: Make the featured supplement recognizable, easy to understand, and simple to shop.
Inferred: wellness and fitness shoppers looking for an approachable supplement routine.
The product is framed as a convenient part of a daily wellness or fitness routine.
Product and brand story
A creator, founder, or product-led opening introduces the supplement and its everyday context. Follow the source sequence from its opening image through product use to the closing brand frame.
The approved source video was reviewed; no production, channel, or offer detail is inferred beyond the media and its filename.
The sampled end cards direct viewers to arrae.com.
Evergreen source version; no time-bound offer is inferred from the title alone.
Any product, performance, customer, or efficacy statement belongs to the source creative. This brief does not independently verify it or recommend repeating it without substantiation.
Frames sampled from the approved source video at approximately 2s, 14s, and 27s, plus the cleaned source creative title. Audience and objective are strategic inferences, not verified campaign data.
Frames are sampled from the approved source creative. Proposed VO is new concept copy, not a transcript of source audio or substantiation of claims.