Pick the square.
No creatives yetGenerate briefs →
Why this square: a persona you can reach, with an idea you haven't tried.
Your AI Creative Strategist
Creative OS for CTV
Know what to make next. Make it at scale.
Turn your products and existing assets into new TV-quality ads. Creative OS builds the plan. Our Creative Team makes the ads. You approve every one.
Free CTV Sprint: 5 creative concepts + 3 finished ads.
Brands we work with
95%lower creative production cost
85%faster to live campaigns
4×ROAS or more
CTV creative by category
See what CTV looks like across brands.
ApparelAlso: Stately · Hollow Socks
Explore the showcase
HomeAlso: Canopy · Revival Rugs
Explore the showcase
BeautyAlso: Jones Road Beauty · Pvolve
Explore the showcase
HealthAlso: SmileSet · Arrae
Explore the showcase
FoodAlso: Gardencup · Once Upon A Farm
Explore the showcase
FoodAlso: Momofuku · Once Upon A Farm
Explore the showcaseMade by Upscale
TV-quality creative for different reasons to buy.
See the idea behind each ad.
The creative challenge
One product. More stories worth telling.
A new customer needs an introduction. A careful shopper wants proof. Creative OS finds the stories worth making.
4Customer perspectives
6Creative concepts
2TV durations
48possible creative directionsCreative OS helps you choose what to brief.
Turn any option off. Watch the plan get smaller.
Creative Matrix
Find your next creative direction.
Every ad sits in a square: who it's for and the idea behind it. See what's working, open a square to see why, and turn an empty one into a brief.
Below brandAbove brandOpenBrand: 5.8x across 29 creatives
Persona
Demonstration$6,900 · 4.3x
Product Discovery$4,700 · 7.5x
Problem & PainNo creatives yet
Lifestyle$5,400 · 6.2x
Busy Parent$5,500 · 6.7x
Design Lover$3,900 · 8.7x
Careful Researcher$4,300 · 2.2x
Deal Seeker$2,500 · 4.6x
Gift Giver$800 · 7.9x
1
Scale it11.2x on only 11% of spend. 2 creatives. Make more.
2
Refresh it20% of spend, the largest share, at 1.3x. Same persona, new idea.
3
Fill the gapA whole concept family has no creative. Nothing tested yet.
- Persona
- Design Lover
- Concept family
- Product Discovery
- Showing
- Top creative · 1 of 2
- Status
- Approved
SPEND$1,0806% of brand spend
IMPRESSIONS34,839Last 30 days
CPM$31.00Last 30 days
ROAS11.2xBrand 5.8x
CPA$64.00Brand $123
CPV$1.62Brand $2.55
ROASCPVDay 1 to day 30
Scale it Above brand. Make more creatives like this one.
Start from what you know.
CARRIED FROM THE MATRIX
Careful Researcher. Reads every review. Wants proof before buying.
Problem & Pain. Leads with a problem, mistake, warning or objection.
3 videos added
Fall push for the washable line. Answer the fear that it won't hold up to daily family life.
Get the full brief.
- Opening
- The spill everyone's afraid of, in the first 5 seconds.
- Proof
- Pour, wash, dry. One take, no cuts.
- Story
- Fear → product → demonstration → result → brand.
- Format
- 16:9 · 15s and 30s
- Open
Gap found
Relevant persona. No creative.
- 2 briefs
Brief approved
Creative Agent drafts. Your team signs off.
- In production
Ads made
Our Creative Team builds the 16:9 ads.
- 3 approved
You approve
Your team launches on your platform.
- 8.4x$940 · 3 creatives
Results return
The square fills in with real numbers.
Then the Matrix shows you the next square.
Get free CTV creatives →From brief to storyboard
From customer question to finished ad.
Follow one Canopy ad from first scene to final frame.
Canopy · Nursery storyboard
A product story, scene by scene.
Open in a familiar nursery setting. Give the viewer a customer moment they can recognize.
Creative jobIntroduce the customer’s question.
The finished work
Watch the nursery story.
Creative Agent + Creative Team
A clear plan. A team that makes it.
Creative OS plans it. Our editors make it. You approve it.
Find the story.
Map customer questions to concepts. Choose the direction worth developing.
Review the plan.
Align on the proposition, proof, opening, scenes and ending.
OpeningProofNext step
Make the creative.
Turn approved concepts and your assets into new TV ads.
Approve every ad.
Review every detail. Get the final ads.
✓Brand approved
Where you advertise
Built for the platforms you advertise on.
Your team runs the ads. Upscale makes the creative.
Or work directly with streaming advertising teams.
Production at scale
Built to keep up with your brand.
- 8×
- faster creative production
- 45
- creatives across 6 initiatives
- 2.46×
- iROAS, third-party verified
“It’s made our internal teams 10x more productive so we can continue to focus on our growth strategy.”Nicole F. · SVP, MarketingRead the case study →
- 80+
- creatives for BFCM
- 40%
- lower CPA than before BFCM
- <$2
- per visitor
“Our BFCM rollout would not have been possible without Upscale AI.”Kayla Johnson · Director of MarketingRead the case study →
Mission Control
Every brief and every ad, in one place.
See what’s proposed, what’s in production and what’s approved.
FAQ
Questions, answered.
What is included in the free CTV Sprint?
Five proposed creative concepts and three finished 16:9 ads for qualifying brands. We review your products and source assets, agree the creative scope, and confirm delivery details before production.
Who qualifies?
Brands with a product to advertise, usable brand assets and a plan to run CTV. Submit your work email and our team will confirm fit, available materials and the placements you have in mind.
What happens after the Sprint?
Keep the delivered work. You can continue with an ongoing creative program if you want more; its scope and pricing are agreed separately.
Can we use our existing footage?
Yes. Product footage, creator content and brand assets can provide a starting point. We review the material against the concept and identify any additional assets needed.
Do you make new concepts or just cutdowns?
Both. We start with distinct customer questions and creative concepts, then develop purposeful variations and shorter edits where they serve the story.
Can you make creative for the platform we already use?
We scope production around your selected placements and their current requirements, including agreed durations, formats and end-card treatments.
Can the ads include a QR code or interactive ending?
Where the selected placement supports it. We prepare separate treatments for the confirmed format rather than assuming the same interaction works everywhere.
Who approves the creative?
Your team reviews the proposed concepts and finished work before the agreed final assets are delivered.
How much creative can we make?
We define the first batch around your priorities, available assets and production needs. Concept count, variations and delivery timing are agreed during scoping.
Free CTV Sprint
Start with free CTV creative.
Bring your products, brand assets and existing ads. We’ll make five creative concepts and three finished ads.
- A creative starting pointYour products, customer questions and usable assets.
- 5 creative conceptsDifferent stories, with hooks, proof and scenes.
- 3 finished CTV adsProduced by our Creative Team.
For qualifying brands. Keep the ads.
Prefer a conversation? Book a demo ↗