Pay on outcomes
Buy on CPM or CPA. Guaranteed Outcomes campaigns beat advertiser cost-per-outcome targets by 30% on average.
CTV creative for tvScientific.
tvScientific buys the outcomes. Upscale makes the ads.
tvScientific by Pinterest puts your brand on premium streaming TV and lets you pay per outcome. Upscale brings the creative: new concepts and finished ads, ready to run on tvScientific.
1 month of free CTV creatives for tvScientific. Four 30-second ads and four 15-second ads.
Why brands run on tvScientific
TV, bought like search.
Pick an outcome. Set a cost per outcome. tvScientific's AI bids to hit it, and you pay when customers convert.
Measured to the household
Patented, deterministic attribution ties each TV exposure to a sale, install or site visit.
Pinterest intent on TV
Pinterest audiences on CTV drove 27% more outcomes per $100 of spend, and 65% more purchases.
tvScientific customer stories
Brands growing on tvScientific.
Wildgrain
150% subscriber growth year over year
Launched TV with social ads shot vertical on a phone, repurposed from Meta.
“Looking back, I wish we had started earlier. That’s the advice I’d give to anybody: Start earlier.”Rose Hopkins, Growth Marketing LeadRead the case study on tvScientific ↗
Pins & Aces
27% lift in site visits from adding a voiceover
Added a voiceover to an existing ad and tested it against the original.
“Creative Advisor helped us prioritize what to test. Adding a voiceover was really straightforward and it delivered a clear improvement in visit rate.”Jon Major, OwnerRead the case study on tvScientific ↗
MTN OPS
+7.19x Spike lift
Reached 4.4M households and drove 3,000+ purchases with a 13%+ incremental lift.
“I’ve been bullish on CTV since the beginning.”Neal Didonna, VP, eCommerceRead the case study on tvScientific ↗
HigherDOSE
14% lift in site visits
Brought its name and logo in earlier and kept them on screen, without a reshoot.
“By making small changes to the visibility of our branding throughout the ad, we drove more site visits without rebuilding the entire spot.”Anastasia Jenkin, Director of Affiliate Marketing and PartnershipsRead the case study on tvScientific ↗
Wisp
100.3% MoM Revenue Growth
5,000+ orders in the first 30 days, on CPA-only CTV.
“Since working with tvScientific, our ROAS from CTV has been double our ROAS from paid social.”Monica Cepak, Chief Marketing OfficerRead the case study on tvScientific ↗
Outer
6.4 ROAS
Beat a 4.5+ ROAS goal at a $25 CPM, $15 less than its previous CTV partner.
“The platform is excellently organized, easy to use, and backed by a team of experts who help their clients achieve their goals.”Jacob Rudger, Growth ManagerRead the case study on tvScientific ↗
Creative moves outcomes
Small creative changes, measured lifts.
On tvScientific, you pay per outcome. The ad is what earns it.
27%lift in site visits from adding a voiceoverPins & Aces ↗14%lift in site visits from showing the brand earlierHigherDOSE ↗28%lift in performance when the brand is named in the first 1–2 secondstvScientific ↗
Every Upscale ad names the brand early, carries a voiceover and ends on a clear call to action.
What Upscale adds
We bring the creatives.
Creative Advisor tells you what to change. Upscale makes the next version. Creative OS plans it, our Creative Team makes it, and you approve every ad before it runs.
- New conceptsDistinct creative concepts, each built around one reason to buy.
- Finished CTV ads16:9 ads at 1920x1080, made from your products and existing assets, built to tvScientific's upload spec.
- Fresh versionsNew hooks, voiceovers, end cards and cutdowns, so every tvScientific test has a challenger.
| Compared | tvScientific Creative Advisor | Upscale |
|---|---|---|
| What it does | Scores your ads before they run | Plans and makes new ads |
| Looks at | Messaging, audio, logo visibility, brand presence and calls to action | Your products, footage and past ads |
| Output | A Creative Strength score and what to fix | Finished 16:9 ads at 15 and 30 seconds |
| Each month | Scores what you upload | Four :30s and four :15s, free for the first month |
Built for testing
Every test needs a challenger.
- tvScientific runs the tests.A/B tests, control versus challenger, and AI creative rotation.
- Most brands run very few ads.MTN OPS ran three spots. Wildgrain ran two for over a year, changing only title cards and calls to action.
- Eight new creatives a month.Four :30s and four :15s, so every test has a challenger.
Wildgrain
150% subscriber growth year over year
Launched TV with social ads shot vertical on a phone, repurposed from Meta.
“Even with limited resources and tight budgets, testing Performance TV is a worthwhile endeavor.”Rose Hopkins, Growth Marketing LeadRead the case study on tvScientific ↗
CTV creative by category
See what CTV looks like across brands.
Apparel
Also: Stately · Hollow Socks
Explore the showcase
Home
Also: Canopy · Revival Rugs
Explore the showcase
Beauty
Also: Jones Road Beauty · Pvolve
Explore the showcase
Health
Also: SmileSet · Arrae
Explore the showcase
Food
Also: Gardencup · Once Upon A Farm
Explore the showcase
Food
Also: Momofuku · Once Upon A Farm
Explore the showcaseMade by Upscale
TV-quality creative for different reasons to buy.
See the idea behind each ad.
The creative challenge
One product. More stories worth telling.
A new customer needs an introduction. A careful shopper wants proof. Creative OS finds the stories worth making.
4Customer perspectives
6Creative concepts
2TV durations
48possible creative directionsCreative OS helps you choose what to brief.
Turn any option off. Watch the plan get smaller.
Creative Matrix
Find your next creative direction.
Every ad sits in a square: who it's for and the idea behind it. See what's working, open a square to see why, and turn an empty one into a brief.
Below brandAbove brandOpenBrand: 5.8x across 29 creatives
Persona
Demonstration$6,900 · 4.3x
Product Discovery$4,700 · 7.5x
Problem & PainNo creatives yet
Lifestyle$5,400 · 6.2x
Busy Parent$5,500 · 6.7x
Design Lover$3,900 · 8.7x
Careful Researcher$4,300 · 2.2x
Deal Seeker$2,500 · 4.6x
Gift Giver$800 · 7.9x
1
Scale it11.2x on only 11% of spend. 2 creatives. Make more.
2
Refresh it20% of spend, the largest share, at 1.3x. Same persona, new idea.
3
Fill the gapA whole concept family has no creative. Nothing tested yet.
- Persona
- Design Lover
- Concept family
- Product Discovery
- Showing
- Top creative · 1 of 2
- Status
- Approved
SPEND$1,0806% of brand spend
IMPRESSIONS34,839Last 30 days
CPM$31.00Last 30 days
ROAS11.2xBrand 5.8x
CPA$64.00Brand $123
CPV$1.62Brand $2.55
ROASCPVDay 1 to day 30
Scale it Above brand. Make more creatives like this one.
Pick the square.
No creatives yetGenerate briefs →
Why this square: a persona you can reach, with an idea you haven't tried.
Start from what you know.
CARRIED FROM THE MATRIX
Careful Researcher. Reads every review. Wants proof before buying.
Problem & Pain. Leads with a problem, mistake, warning or objection.
3 videos added
Fall push for the washable line. Answer the fear that it won't hold up to daily family life.
Get the full brief.
- Opening
- The spill everyone's afraid of, in the first 5 seconds.
- Proof
- Pour, wash, dry. One take, no cuts.
- Story
- Fear → product → demonstration → result → brand.
- Format
- 16:9 · 15s and 30s
- Open
Gap found
Relevant persona. No creative.
- 2 briefs
Brief approved
Creative Agent drafts. Your team signs off.
- In production
Ads made
Our Creative Team builds the 16:9 ads.
- 3 approved
You approve
Your team launches on your platform.
- 8.4x$940 · 3 creatives
Results return
The square fills in with real numbers.
Then the Matrix shows you the next square.
Get free CTV creatives →From brief to storyboard
From customer question to finished ad.
Follow one Canopy ad from first scene to final frame.
Canopy · Nursery storyboard
A product story, scene by scene.
Open in a familiar nursery setting. Give the viewer a customer moment they can recognize.
Creative jobIntroduce the customer’s question.
The finished work
Watch the nursery story.
Creative Agent + Creative Team
A clear plan. A team that makes it.
Creative OS plans it. Our editors make it. You approve it.
Find the story.
Map customer questions to concepts. Choose the direction worth developing.
Review the plan.
Align on the proposition, proof, opening, scenes and ending.
OpeningProofNext step
Make the creative.
Turn approved concepts and your assets into new TV ads.
Approve every ad.
Review every detail. Get the final ads.
✓Brand approved
Mission Control
Every brief and every ad, in one place.
See what’s proposed, what’s in production and what’s approved.
Get started
Two ways to start.
Both paths include 1 month of free CTV creatives for tvScientific: four 30-second ads and four 15-second ads.
Already on tvScientific
- Create your Upscale account.
- Approve your first creatives.
- Upload them to tvScientific.
New to tvScientific
- Create your Upscale account.
- Apply for matched spend credit.
- Request a tvScientific demo.
FAQ
Questions, answered.
What's in the free month?
Four 30-second ads and four 15-second ads, made by our Creative Team for your tvScientific campaigns. You approve every ad before it runs.
Do I need a tvScientific account first?
No. New to tvScientific? Create your Upscale account, then request a demo with tvScientific. Already on tvScientific? Create your Upscale account and we'll deliver ads ready to upload.
Who buys the media?
You do, in tvScientific. Upscale makes the creative. Your account, budget, outcome goals and targeting stay yours.
If I pay per outcome, why does creative matter?
Because the ad is what earns the outcome. On tvScientific, Pins & Aces lifted site visits 27% by adding a voiceover, and HigherDOSE lifted them 14% by showing its brand earlier. Better creatives mean more outcomes from the same budget.
Will the ads meet tvScientific's specs?
Yes. We deliver 16:9 MOV or MP4 files at 1920x1080 or higher, at least 15 Mbps, under 500 MB, ready for tvScientific's upload and quality checks.
Can I use my existing footage?
Yes. Product footage, creator content, social video and past ads are a starting point. Wildgrain launched on tvScientific with social video shot on a phone. We review your assets against each concept and tell you if anything is missing.