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CTV creative for Vibe.
Vibe runs the TV. Upscale makes the ads.
Vibe puts your brand on 500+ premium streaming channels and measures TV in sales. Upscale brings the creative: new concepts and finished ads, ready to run on Vibe.
1 month of free CTV creatives for Vibe. Four 30-second ads and four 15-second ads.
Why brands run on Vibe
Big screen. Big results.
15,000 brands scale their marketing mix with performance TV on Vibe.
Measured in sales
Watch performance like a dashboard. Judge TV on revenue, not reach.
Built to test
Vibe's experimentation framework A/B tests creatives. More creatives means more tests.
Vibe customer stories
Brands growing on Vibe.
Laundry SauceUpscale customer
#1 source of new customers, on 9% of media spend
Scaled spend on Vibe 4x ahead of a Target launch.
“Vibe is beating our other CTV spend. It's the highest-returning channel we have right now.”Ian Blair, Founder & CEORead the case study on Vibe ↗
Blindster
14x ROAS, at a $31 cost per purchase
Proved CTV beyond platform-reported numbers, then scaled 7x within weeks.
“The signals we were getting were accurate.”Oscar Romano, COORead the case study on Vibe ↗
TYR
234.6% revenue growth in 60 days
Reached swimmers and athletes other channels kept missing, with 24.2% lower CAC.
“Losing Vibe would mean losing an audience we can't reach anywhere else.”Natalie McGowan, Paid Media SpecialistRead the case study on Vibe ↗
Audien Hearing
6.9x ROAS on its sales campaign
Reached households for $0.06 each across 7.6M monthly impressions.
“We knew CTV was worthwhile. We just never had the confidence to make it work until we found a platform like Vibe.”Zack Hubbard, Co-FounderRead the case study on Vibe ↗
Shinesty
70% of Vibe purchases from net-new customers
Launched in a week on existing TV creative, at under $19 CPM.
“TV plants what every other channel harvests.”Danny Hershey, Growth MarketingRead the case study on Vibe ↗
Hairstory
5x ROAS on retargeting, $220K+ revenue
Brand creative with a hairstylist spokesperson beat performance-style ads.
“When we're crushing it on Meta, average view time is seven to 10 seconds.”Eli Halliwell, Board ChairRead the case study on Vibe ↗
What Upscale adds
We bring the creatives.
Creative OS plans what to make. Our Creative Team makes it. You approve every ad before it runs on Vibe.
- New conceptsFive distinct creative concepts, each built around one reason to buy.
- Finished CTV adsTV-quality 16:9 ads made from your products and existing assets.
- Fresh versionsNew hooks, offers and cutdowns, so every Vibe test has something new to run.
In the Vibe marketplace
The Upscale app for Vibe.
Generate briefs, approve creatives and track performance, all connected to your Vibe account.
CTV creative by category
See what CTV looks like across brands.
Apparel
Also: Stately · Hollow Socks
Explore the showcase
Home
Also: Canopy · Revival Rugs
Explore the showcase
Beauty
Also: Jones Road Beauty · Pvolve
Explore the showcase
Health
Also: SmileSet · Arrae
Explore the showcase
Food
Also: Gardencup · Once Upon A Farm
Explore the showcase
Food
Also: Momofuku · Once Upon A Farm
Explore the showcaseMade by Upscale
TV-quality creative for different reasons to buy.
See the idea behind each ad.
The creative challenge
One product. More stories worth telling.
A new customer needs an introduction. A careful shopper wants proof. Creative OS finds the stories worth making.
4Customer perspectives
6Creative concepts
2TV durations
48possible creative directionsCreative OS helps you choose what to brief.
Turn any option off. Watch the plan get smaller.
Creative Matrix
Find your next creative direction.
Every ad sits in a square: who it's for and the idea behind it. See what's working, open a square to see why, and turn an empty one into a brief.
Below brandAbove brandOpenBrand: 5.8x across 29 creatives
Persona
Demonstration$6,900 · 4.3x
Product Discovery$4,700 · 7.5x
Problem & PainNo creatives yet
Lifestyle$5,400 · 6.2x
Busy Parent$5,500 · 6.7x
Design Lover$3,900 · 8.7x
Careful Researcher$4,300 · 2.2x
Deal Seeker$2,500 · 4.6x
Gift Giver$800 · 7.9x
1
Scale it11.2x on only 11% of spend. 2 creatives. Make more.
2
Refresh it20% of spend, the largest share, at 1.3x. Same persona, new idea.
3
Fill the gapA whole concept family has no creative. Nothing tested yet.
- Persona
- Design Lover
- Concept family
- Product Discovery
- Showing
- Top creative · 1 of 2
- Status
- Approved
SPEND$1,0806% of brand spend
IMPRESSIONS34,839Last 30 days
CPM$31.00Last 30 days
ROAS11.2xBrand 5.8x
CPA$64.00Brand $123
CPV$1.62Brand $2.55
ROASCPVDay 1 to day 30
Scale it Above brand. Make more creatives like this one.
Pick the square.
No creatives yetGenerate briefs →
Why this square: a persona you can reach, with an idea you haven't tried.
Start from what you know.
CARRIED FROM THE MATRIX
Careful Researcher. Reads every review. Wants proof before buying.
Problem & Pain. Leads with a problem, mistake, warning or objection.
3 videos added
Fall push for the washable line. Answer the fear that it won't hold up to daily family life.
Get the full brief.
- Opening
- The spill everyone's afraid of, in the first 5 seconds.
- Proof
- Pour, wash, dry. One take, no cuts.
- Story
- Fear → product → demonstration → result → brand.
- Format
- 16:9 · 15s and 30s
- Open
Gap found
Relevant persona. No creative.
- 2 briefs
Brief approved
Creative Agent drafts. Your team signs off.
- In production
Ads made
Our Creative Team builds the 16:9 ads.
- 3 approved
You approve
Your team launches on your platform.
- 8.4x$940 · 3 creatives
Results return
The square fills in with real numbers.
Then the Matrix shows you the next square.
Get free CTV creatives →From brief to storyboard
From customer question to finished ad.
Follow one Canopy ad from first scene to final frame.
Canopy · Nursery storyboard
A product story, scene by scene.
Open in a familiar nursery setting. Give the viewer a customer moment they can recognize.
Creative jobIntroduce the customer’s question.
The finished work
Watch the nursery story.
Creative Agent + Creative Team
A clear plan. A team that makes it.
Creative OS plans it. Our editors make it. You approve it.
Find the story.
Map customer questions to concepts. Choose the direction worth developing.
Review the plan.
Align on the proposition, proof, opening, scenes and ending.
OpeningProofNext step
Make the creative.
Turn approved concepts and your assets into new TV ads.
Approve every ad.
Review every detail. Get the final ads.
✓Brand approved
Mission Control
Every brief and every ad, in one place.
See what’s proposed, what’s in production and what’s approved.
Get started
Two ways to start.
Both paths include 1 month of free CTV creatives for Vibe: four 30-second ads and four 15-second ads.
Already on Vibe
- Create your Upscale account.
- Install the Upscale app in Vibe.
New to Vibe
- Create your Upscale account.
- Apply for matched spend credit.
- Create your Vibe account.
FAQ
Questions, answered.
What's in the free month?
Four 30-second ads and four 15-second ads, made by our Creative Team for your Vibe campaigns. You approve every ad before it runs.
Do I need a Vibe account first?
No. New to Vibe? Create your Upscale account, apply for matched spend credit, then open your Vibe account. Already on Vibe? Create your Upscale account and install the Upscale app.
Who buys the media?
You do, in Vibe. Upscale makes the creative. Your account, budget and targeting stay yours.
What is matched spend credit?
A credit toward your first Vibe campaign for new advertisers. Apply when you create your Upscale account and we'll confirm the terms.
Can I use my existing footage?
Yes. Product footage, creator content and past ads are a starting point. We review them against each concept and tell you if anything is missing.